Session Details

Day One

Tuesday, May 12

4:00 PM - 8:00 PM

Welcome Regi-Ception

Part reception, part registration badge pick up, all fun, Texas style. It’s a come and go event. You can hang out, meet other attendees, pick up your badge, vibe with our house band, and take advantage of our Taco Tuesday. tapas, and fun hands-on Texas activities.

Day Two

Wednesday, May 13

8:00 AM - 9:00 AM

Breakfast

Grab your badge, grab a coffee, grab a seat, and get ready to absorb the frameworks, templates, tactics, and connections that’ll help your teams deliver resilient revenue for your business. And if you see Calcy, give him a high five!

9:00 AM - 10:15 AM

AI and the Road to Resilient Revenue

Kick off Captivate 2026 with a bold look at where incentive compensation and planning are headed next. We'll reflect on the opportunities and challenges AI presents for compensation and sales performance leaders, and unpack the most important insights from this year's State of Incentive Compensation Report. Hear CaptivateIQ's co-CEOs break down what all of this really means, exploring what it takes to build resilient revenue in a market that refuses to stand still.

Speakers:
Carl Eschenbach, Workday
Ben Fletcher, Accel
Mark Schopmeyer, CaptivateIQ
Conway Teng, CaptivateIQ
Agata Dec, CaptivateIQ

10:15 AM - 10:30 AM

Break

10:30AM - 10:50 AM

Is it Working? Proving ROI on Incentive Spend

Comp is one of your biggest operating expenses, but is it driving the right outcomes? In this session featuring real examples, you'll learn how to measure plan effectiveness, tie incentive spend directly to growth KPIs, and confidently adjust when priorities shift.

Speaker: Kate Ditta, JAMF

10:30AM - 10:50 AM

When Incentives Drive Growth and When They Don't

Incentive spend can accelerate performance or drain resources. During this panel discussion, revenue and finance leaders will share how they evaluate where their plans are truly working, what signals tell them it's time to rethink strategy, and how they balance motivation with measurable business impact.

Speaker: Rebecca Collins, CaptivateIQ

11:00 AM - 11:20 AM

Closing the Gap: Connecting Planning and Incentives

Strategy means nothing if execution breaks down. In this presentation, you'll learn how leading companies align planning, forecasting, and incentives in one connected system to drive clarity, accountability, and faster decisions.

Speakers:
John Houston, Captivate IQ
Ben Taft, ARM

11:00 AM - 11:20 AM

Trust is the Multiplier: Earning Confidence from Your Payees

Even the best plans fail if the payees don't trust them. And when they feel their plans are transparent and fair, it unlocks an extra gear of motivation. In this panel discussion, revenue and comp leaders will share how they increase transparency, improve real-time visibility into earnings, and prevent disputes before they start.

Speaker: Gretchen Freihofer, Buyers Edge Platform

11:30 AM - 11:50 AM

Knowing When to Pivot: Managing Sales Plans Through Change

Annual planning is just the starting point. In this session, you'll learn how to continuously monitor performance, spot when adjustments are needed, and make changes without creating chaos in the field.

11:30 AM - 11:50 AM

Planning for the Unknown: What High Performing Teams are Doing Differently

Markets shift. Targets move. Priorities change. In this panel discussion, revenue and compensation leaders will share how they build flexibility into planning, respond to unexpected shifts, and keep teams aligned through change.

12:00 PM - 1:30 PM

Birds of a Feather Luncheon & Partner Pavilion

Grab a plate, meet your peers, and make it count. Join optional peer-led tables organized by role and focus area, or use the time to meet new faces and spark fresh conversations.

1:30 PM - 2:00 PM

Incentives as a Growth Engine: Lessons from Snowflake's Former CRO

Join Chris Degnan, Snowflake's former CRO, for an inside look at incentive strategy supported by one of the most iconic stories in tech. During this fireside chat, he'll share how Snowflake aligned compensation with evolving priorities, kept teams motivated through hypergrowth, and used incentives to drive performance at every stage.

Speaker: Chris Degnan, Snowflake

2:00 PM - 2:25 PM

How CaptivateIQ Customers are Embracing Agility

Hear how leading CaptivateIQ customers are rethinking incentive compensation and planning to move faster and adapt with confidence. Learn how they reduce complexity, accelerate adoption, and ensure their comp strategies directly fuel revenue performance.

Speakers:
Saxton Archer, Apex Compensation
Greg Peña, BigCommerce

2:20 PM - 3:00 PM

Five Tenets of World Class Compensation

In this session, The Alexander Group will share what distinguishes top-tier compensation teams from the rest. Explore the core principles that enable comp leaders to shape strategy, influence the business, and deliver consistent performance.

Speakers:
Matthew Bartels, The Alexander Group
Rachel Parrinello, The Alexander Group

3:00 PM - 3:45 PM

Table Talk: Agile Planning

Share how you're monitoring plans throughout the year, deciding when to pivot, and maintaining field confidence during growth.

3:00 PM - 3:45 PM

Table Talk: Artificial Intelligence

Debate what AI means for comp strategy, where the real opportunities lie, and how leaders can build resilience amid market pressure.

3:00 PM - 3:45 PM

Table Talk: Connecting the Dots

Explore how your organization is connecting, planning, and forecasting incentives to create a true single source of truth.

3:00 PM - 3:45 PM

Table Talk: Fueling Growth

Reflect on lessons from Snowflake and discuss how you can align incentives to fuel high-growth performance in your own organization.

3:00 PM - 3:45 PM

Table Talk: Optimizing Growth

Discuss how you're measuring incentive ROI, optimizing spend, and ensuring comp investments directly drive growth outcomes.

4:00 PM - 4:45 PM

Leveling Up Incentive Compensation: The ICM Maturity Framework

In this fireside chat, Chief Strategy Officer of Sandler and former Forrester analyst Seth Marrs will help break down the ICM Maturity Curve and what separates reactive programs from strategic growth engines. Learn how AI is transforming revenue strategy, performance visbility, and incentive alignment and how to accelerate your path to maturity.

Speaker: Seth Marrs, Sandler

7:00 PM - 9:30 PM

Evening Reception

Day Three

Thursday, May 14

8:00 AM - 9:00 AM

Breakfast: Women in Incentives — Leading with Impact

Join us for a special breakfast to connect with other women and allies while hearing first hand insights on building influence, pushing the industry forward, and shaping the future of revenue organizations. RSVP requested (you can do this by adding it from your registration profile.)

Speakers:
Kristen Wisdorf, CaptivateIQ    

Nicole Redfern, EvoVie   

8:00 AM - 9:00 AM

Breakfast

9:00 AM - 10:00 AM

Beyond the Hype: CaptivateIQ's Vision for Trusted AI in Revenue

The future of AI isn't about hype. It's about trust, transparency, and control. In this product keynote, we'll unveil how CaptivateIQ is building context-aware intelligence that reduces complexity, increases agility, and gives revenue teams the confidence to move faster with losing visibility.

Speakers:
Nahi Ojeil, CaptivateIQ    
Mark Schopmeyer, CaptivateIQ    
Conway Teng, CaptivateIQ    

10:00 AM - 10:30 AM

How AI is Reshaping Incentive Compensation Strategy

In this fireside chat, industry leaders will how explore AI, economic pressures, and rising performance expectations are reshaping compensation strategy across the market. Hear a broader perspective on what's changing, what's overhyped, and where leaders are placing real bets as they define the next phase of revenue growth.

10:30 AM - 10:45 AM

Break

10:45 AM - 11:30 AM

Table Talks: Preparing for an AI Future: Moving Up the ICM Maturity Curve

What does it actually take to move up the ICM maturity curve in an AI-driven world? In these interactive table talks, you’ll join peers at a similar stage to compare notes, share challenges, and explore real ways to level up, all while guided by experienced facilitators.

11:30 AM - 12:30 PM

Thriving in the Age of AI

In this closing session, we'll explore how AI will reshape compensation and RevOps roles, where new expectations are emerging and which skills will matter the most in the years ahead. Leave with a clear view of how to evolve your team, strengthen your expertise, and position yourself at the center of what comes next.

Speakers:
Martin Martinez, Executive Director
Dennis Lyandres, Advisor

1:30 PM - 5:00 PM

CX Workshop:  Admin Certification Track (New & Aspiring Admins)

Get certified. Get confident. Get building.

This hands-on, instructor-led session is your dedicated track to becoming a stronger CaptivateIQ admin — and making it official. We'll highlight the core concepts that matter most: Admin Fundamentals, Basic Troubleshooting, and Plan Build Fundamentals — all brought to life through guided exercises and scenario-based labs that mirror real-world challenges. Whether you're newer to the platform, bridging the gap between training and execution, or a seasoned admin ready to formalize your expertise, this session meets you where you are and sharpens what you know. You'll leave with clearer mental models, actionable best practices, and the opportunity to complete your CaptivateIQ Admin Certification in person.

Best for: New and aspiring admins, teams building long-term platform ownership, and anyone ready to turn hands-on experience into an official credential.

Led By: Kori Peterson, Senior Product Adoption Manager

1:30 PM - 5:00 PM

CX Workshop:  Advanced Admin Certification Track

Go beyond features. Drive outcomes.

You've got the foundation - now let's build at scale. This advanced track is designed for experienced admins who want to use CaptivateIQ more strategically, efficiently, and with measurable impact. Dive deep into:

  • Advanced Data Modeling: joins, filters, aggregations, and optimizing how your Global Attributes, Data and Transformation Workbooks work together.
  • Components Mastery: Component strategies to simplify plan building and administration + reporting.
  • Troubleshooting best practices: Systematically tracing data and derived errors across worksheets, and debugging edge cases in formulas, transformations, and plan configurations.

Designing executive-ready dashboards, connecting payout and performance data for real strategic insight, and automating workflows to help you scale efficiently. 

Best for: Power users, certified admins, and teams responsible for scaling or modernizing comp operations.

Led By: Blake Wayment, Senior Product Adoption Manager